Trends in Digital Marketing 2023 That You Should Know
Digital marketing is constantly adapting to the new needs of consumers. It is constantly evolving. But what will be the digital marketing trends for 2023? Technology, algorithm changes, or the audience’s new consumption habits are factors to consider.
Therefore, if brands want to continue reaching their target audience effectively, they must be current because today’s consumers expect a different user experience. And this is key to favouring the purchase decision of a product or service.
Trends in digital marketing 2023 that you should take advantage of
The pandemic created new global consumption habits, which have continued to return to normality. Thanks to this and the greater use of technology, the possibilities of digital marketing have grown exponentially. Hence, there is very interesting news regarding the main trends for 2023.
Analytics and big data
In 2023, marketing will be based more than ever on data and its analysis. The more information you have about the customer, the more data your marketing and sales departments will have to create the best acquisition strategies. Hence the importance of collecting data and having the ability to analyze it.
In data analytics, one of the technologies that can help the most is Artificial Intelligence. With AI and analytics, you can follow the results of the campaigns in real time and make the necessary changes. Similarly, analytics and big data allow you to track trends better and stay current.
Marketing in the Metaverse
Marketing in the metaverse is already a reality. And there are already many companies that are taking advantage of the potential of this new technology. Positioning strategies, promotional acts, or content marketing can be carried out. And all this with digital communication, whose main value is being more immersive.
The metaverse is here to stay. And that is why digital marketing professionals must consider new strategies to maximize their full potential. Because there, people can have another digital life and consume other products and services. The possibilities are enormous.
The growth of virtual assistants and the use of mobile phones that allow searching from anywhere has turned voice search into one of the great digital marketing trends of 2023. Google has already adapted to this new trend, and in 2021 achieved 96% accuracy in its voice searches, according to the company itself. And there are already about 30% of users who regularly use this function on their mobile devices.
Thus, companies must create more conversational content because the queries made have a different structure than the ones written. They are more similar to oral language and are more specific than writing more general queries.
In 2023, robot-assisted chats will be much more human than those we have used. And one of the big trends will be the increase in hybrid chatbots. Thus, chatbots can handle simple tasks such as product recommendations or basic customer service. But if necessary, when solving complex problems, the query can be derived from human agents. This offers a better customer experience, which in turn increases loyalty.
The data leaves no doubt the use of chatbots is on the rise. According to Statista, users will go from 1.4 million in 2020 to 2.6 million in 2025. And many brands are already integrating this technology into their marketing strategies.
Programmatic advertising is already the predominant type of advertising on the Internet. And it’s a trend that will continue to grow in 2023. This type of advertising is a leading method of buying and selling digital ad space. Based on big data, the ad placements that are most suitable for each advertiser are automatically purchased.
Thanks to programmatic advertising, you can segment more precisely. And that ends up representing a higher conversion rate. Programmatic algorithm technology uses that trial and combines it with marketing strategies. This provides greater interaction by the user with advertising.
New Google Analytics 4
The new Google Analytics 4 will arrive in 2023. It is an improved version of -universal Analytics and offers relevant metrics. It allows collecting data from websites and applications to understand the customer’s journey better. It better measures engagement, allows better monitoring of users and focuses on their privacy.
Google Analytics 4 could be a game changer within Google’s measurement environment, and companies already using Universal Analytics are expected to make a quick switch to the new tool. Because in addition, it allows migration from one to another without data loss.
Marketing automation is used to automate marketing actions and processes. It is the main tool to nurture and take leads until conversion. Automation allows for greater productivity and the integration of different channels. In addition, it reduces manual work, so it saves time and resources while reducing errors.
In this sense, Artificial Intelligence is one of the main tools for marketing automation. It allows for automating the target audience selection or determining the most effective channels and content for the campaigns.
Marketing constantly evolves because people’s consumption habits change and adapt to changing times. In addition, the widespread use of new technologies means new opportunities for digital marketing.
Companies must take advantage of new trends to improve the results of their actions. The rise of chatbots, augmented reality, the metaverse and Artificial Intelligence are just some of the new tools that make it necessary to be constantly updated. Because basically, the goal is still to use everything in our power to reach our customers in the most efficient way possible.