It is estimated that in 5 years, the Internet will be the centre of a new revolution, generating around 12 billion euros in turnover and a minimum of 22 million jobs worldwide.

What is intelligent connectivity?

Intelligent connectivity combines high-speed, low-latency 5G networks, cutting-edge artificial intelligence (AI), and the linking of billions of devices through the Internet of Things (IoT). When these three revolutionary technologies are combined, they enable transformative new capabilities in transportation, entertainment, industry and utilities, and much more.

As operators expand beyond providing access to the network to facilitate services, they create new technological possibilities. The GSMA estimates that by 2025, there will be 25 billion connected devices. 

This hyper-connectivity will be enabled by seamless mobile broadband, allowing the number of connected devices to communicate with each other to be virtually unlimited. This will be the leading enabler of intelligent connectivity.

Intelligent connectivity key in digital transformation

Digital transformation is essential for companies; the ability to grow and adapt quickly to the environment and new technologies determines their longevity. Aware of this, most invest in innovation and information technology (IT) decision-making and plan to increase spending on IoT. 

Operational and information technology are interconnected and generate vast amounts of data that were previously difficult to access. This union of digital transformation and the IoT gives rise to more informed companies, lower costs derived from operations and improved production processes.

Artificial intelligence is vital for data to be used for the benefit of companies and to be actionable. In addition, it is essential to have applications that allow predictive analysis to be carried out. Artificial intelligence promises to continue increasing productivity and creating more business opportunities. 

The increase in the number of connected devices will be essential to accelerate the digital transformation of companies and, thus, interconnect and coordinate the different departments, tools and operations.

On the other hand, cloud technology is driving the growth of the Internet of Things. It’s about bringing connected devices closer, facilitating computing, storage and networking services between data devices in the cloud.

Benefits of using intelligent connectivity in companies

Intelligent connectivity can benefit various industries and improve the company’s productivity in general. The productive fabric is betting on 5G and the IoT to increase efficiency and improve the speed of its processes.

Here are some of the benefits of implementing these changes.

1. Generates opportunities for new business models
2. It makes for smoother transportation.
3. Create a more efficient logistics service
4. Improves industrial productivity
5. Causes an improvement and revolution in medicine
6. Improve security and operations in multiple areas
7. Reduce costs and increase productivity
8. Allows the automation and integration of processes
9. Access to company data in real-time offers the possibility of making better decisions and providing customers with what they want. 
10. In addition, it is an opportunity to improve customer service and be more accessible. In the same way, it allows the managers of each company to optimize workflows and react more efficiently to each problem.

IoT-enabled big data analytics helps each business have a more efficient platform and up-to-date tools to improve customer service and treatment. An understanding of the needs of the target audience is key to personalizing the user experience and allocating the right resources to each task.

Organizations are more agile and adapt to market trends and demands. This allows for freeing up resources and focusing on R&D . Also, devices are increasingly independent of human activity.

The real challenge for developing and using this type of technology is to ensure that it adjusts to the real needs of society and the industrial and business sector to give it a more rational and profitable use, both in economic and social terms.

In short, it continues to accelerate its intelligent connectivity. Companies have become aware of the importance of the process in which they are immersed. They have opted for digitization and automation. Information has become a key production factor.

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3 Google Keys

The Director of Google reveals the three conditions that must be considered to be successful in an organization’s digital transformation. Pay attention to your recommendations.

1. Create a Unique Experience

“Create a unique experience: Think about how technology can completely transform your business,” advises Clemares. In addition, he warns that we must be quick in this creative process of adapting digitization to our operations: “You have to cannibalize yourself because if you don’t do it, others will.”

The question -and it is not trivial- is, how to offer a unique experience to my client if I am already late compared to my competition? The expert tells any company where to direct their current strategies if they want to survive shortly: “Start thinking as a brand about how you will integrate with voice assistants.” This is one of the critical factors for the success of a company.

2. Add Augmented Intelligence to Everything

The treatment and management of data are other significant concerns that occupy the agenda of leaders and professionals. And it is not for less if we think of the millions of them that manage the global business fabric today. In this sense, Clemares is clear: Enter data. Intelligence increased in everything—both in the relationship with the client and in your business.

The reality is that AI has exponentially changed specific areas of the company, such as the marketing departments in which “a brutal transformation is taking place: a new marketing strategy based on personalized, automated and scaled data.”

Thanks to technology, now you can send each client a personalized message. Today, advertisers who implement strategies at scale generate revenue increases of up to 20% and reduce costs by 30%”, says the Country Manager of Google.

3. Must Break Silos 

Clemares is convinced of how fundamental it is to take the digital leap to think about how to create liquid organizations and how to make the cultural change that these require. It is very fashionable to talk about agile organizations because everything goes at a breakneck pace. That is why must break down silos; the barriers between departments must be broken, she emphasizes.

In this sense, although she recognizes that “there are small things that can do from the Human Resources departments,” the executive recalls that “must address the cultural change must address the cultural change and it has to come from the General Management because otherwise, it will not be successful.”

Convinced of the power of technology to change the world and as one of the business success factors, Clemares is also committed to attracting and retaining talent. 

That talent -increasingly scarce according to many international studies- that not only believes in transformation through digitization but also lives planetary digitization: «More than prepared for change, we have to feel ourselves in change. That is to say, with the desire to live it constantly and discover how the companies that will develop in the coming years are dealing with it and will deal with it».

Artificial Intelligence is the Fourth Revolution

In the last 30 years, we have experienced four revolutions. Overcoming the previous three, we have gone from the appearance of computers in the company in the 80s or the arrival of the internet in the 90s to experiencing a third revolution with the birth of the iPhone that “made everyone have a computer in their pocket,” according to Clemares. And he explains that “it is the mobile that forces us to remake and transform the company.”

And the fourth? « The fourth revolution has already arrived with Artificial Intelligence, accelerating the pace of technological innovation that we have never seen before.» In this sense, Clemares emphasizes two transformative AI trends: virtual voice assistants and machine learning.

What is Machine Learning? 

Before, we were based on training the machine with rules. Machines are now being told to ‘take this data, learn and find the most effective path.'” In the expert’s opinion, the priority should be from now on that all layers have this type of intelligence incorporated: “We must bet on the retraining of the company’s talents .”

Machine learning makes a whole universe of utilities available to companies specifically designed to solve complex problems “with a lot of data.” Applying it to Google, Clemares gives the example of the multinational’s data center that has reduced its cost by 40% thanks to Machine Learning algorithms.

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