You’ve probably heard the term UX (short for user experience) many times. In this article, we want to explain why it’s essential to improve it in the digital marketing sector.

Why take care of UX in Digital Marketing?

Taking care of the user experience has become imperative for brands today. This is because digital channels are the main channels of contact between users and brands. In this sense, offering a positive user experience will mean:

• Increase customer satisfaction: A good user experience translates into happy users, which can mean an increase in the loyalty rate and more brand recommendations.
• Higher conversion rates: If a site is optimized to offer a good user experience, there is a greater chance that users will find what they are looking for and end up buying it. In that sense, when we talk about mobile applications or programs that offer a service, if they provide a positive UX, users will want to use them more frequently.
• Differentiate yourself from the competition: In an increasingly competitive market, offering users a better experience than the rest is undoubtedly a competitive advantage that can bring you more customers.
• Cost reduction: Although developing a good user experience requires investing resources and time, it should be seen as something that will allow us to save in the medium to long term since we will avoid many calls to customer service, as well as product returns.

How to Improve the User Experience on a Website

1. Create a clear and intuitive design

To achieve a design that makes the user experience as easy as possible, it is essential to create a concise menu that really helps the public to move around the website and find the information they are looking for. In this sense, hamburger menus are one of the best alternatives due to their simplicity.

On the other hand, avoid elements that may distract the user from finding what they are looking for or that hinder the customer’s journey. Remember that although an idea may look good and attractive at the design level if it needs clarification when put into practice, it is best not to apply it.

2. Implement UX Writing techniques

UX Writing is the type of writing that focuses on thinking about and writing the texts and words that users will see when using any digital product, such as a website or an application.

Nowadays, there are many professionals who are dedicated exclusively to this practice with the aim of helping users find what they are looking for with clear instructions and in the shortest possible way when faced with a digital environment. It is exciting to have them when developing a website if it is going to be essential in your sales process since you will be able to significantly improve the user experience and, therefore, convert more customers.

3. Add useful and valuable content

For UX to be positive, the user must not only be appropriately guided through the website but also find valuable information that is useful to them. For this reason, it is essential to include content on the website that the user is interested in, such as the prices of your services, a blog section that goes into depth on topics in the sector, or a FAQ section that answers the most common questions from users.

4. Optimize loading speed

This is undoubtedly a critical point. If a user enters a website, it loads very slowly. Each button they click takes a long time to open the following page; they usually abandon your website.

To make your page load faster, we recommend the following:

1. Compress images to reduce their size.
2. Remove unnecessary code and plugins.
3. Have a hosting or server with a good loading speed.
4. Use tools like Google PageSpeed ​​Insights to find out how fast your website loads and analyze where it is failing.

5. Work on personalization

Personalization of a website is about offering users content tailored to their interests. And, of course, this will also improve your UX as they will find information that interests them effortlessly on the website. In this sense, you can make suggestions for products, services or content based on their history.

6. Make your website as accessible as possible

The term “ accessible website ” has to be understood in two ways. On the one hand, it is important to ensure that our website is accessible to all people regardless of their abilities. 

To do this, you can make sure that the colour contrast guarantees that the text can be read quickly or that the font size is large enough.

On the other hand, an accessible website is also one that adapts to any device; that is, it has a responsive design.

The post Why UX (User Experience) is Important for a Website? appeared first on ScrollTrendy.

However, their design often presents challenges that can affect the user experience and the percentage of users who complete them and submit data. 

This article will explore 10 fundamental keys to designing UX/UI forms. We will discover best practices to improve user experience and optimize interaction.

The power of designing UX/UI forms and how to achieve it

The design of forms is a crucial aspect when designing a website, to which you dedicate time and dedication. We must ensure that it works correctly, that we receive the information we need, that the user finds it attractive to achieve our objective, and that they provide us with their data. 

For this, we must take into account several aspects that directly influence:

1. Space adjustment and vertical organization

Avoid fields that are too narrow or too wide, and adjust the spacing based on the font size. You must make it easier for the user to enter data. Text fields must have enough space.

Vertical alignment is the most effective for organizing form fields and improving user experience. If it is necessary to insert many areas and it becomes a form that is too long, before lengthening it towards infinity or adding a scroll, create paginations within the form. You can guide users through a few steps to complete the form. Of course, our advice is that you do not abuse it. If you use more than necessary, it will look more like a questionnaire than a form, and many users will probably abandon it before sending it. 

2. Clear Yes and Capital No labels:

The information must be presented cleanly. Make it clear to the user what data corresponds to each field. Add labels to text fields to provide information and order. Don’t just rely on placeholders.

Also, do not abuse capital letters. Writing most of the text with them can make it seem aggressive and challenging to read.

3. Usage of color and weight:

Modify the weight and color to create contrast and hierarchy. When designing forms, use it to your advantage to make the form more user-friendly, always helping the user. 

4. Title-Field Association and the use of borders and shadows:

Place the title near the corresponding input field for a clear association. Don’t just use the placeholder to indicate what the field is about.

• Add a border and shadow to highlight the fields and improve accessibility.
• Make your form suitable for everyone and not cause confusion. 

5. Focused State:

Design a “focused” state to highlight the field the user is working on. For example, you can make sure that if the user is going to enter text in a lot, it becomes highlighted by changing the border’s color with a different color or with another thickness.

6. Non-mandatory fields:

Ask only the questions necessary to keep it as brief as possible. Limit the number of non-mandatory fields. Remember that the purpose of the form is to receive the data; you can collect more information at another time if necessary and if this is your strategy. 

7. Group text fields:

Organize fields into sections to make the form easier to scan.

Design the form by unifying the text insertion fields on the one hand and those selection fields on the other. This way, we will help with better understanding, making it easier to complete the form.

8. Real-time validation and display errors:

If you can, it shows whether it is correct during data entry. This way, we avoid errors before sending the form and ensure that the user does not feel like repeating it again.

If this is not possible, indicate the errors in the correct context. Do not indicate that something went wrong when a field is not completed correctly without specifying where the error is. 

9. Add fun details:

This is usually difficult to implement because forms are often heavy or dull. Adding unexpected and fun details to moments of user interaction can improve the experience. For example, insert icons or make placeholders more striking, informal, and approachable. ​

10. Send button, the star button:

Highlight the submit button with a different color, especially if the form is multi-step. This will help guide the user so that they do not go back to the previous steps or differentiate it from the movement between stages, marking that it is the final step. 

Another option, if your form settings allow it, is to keep the submit button unremarkable until all fields are complete.

10+1 Privacy Policy:

Lastly, don’t mess it up! Although this aspect is not about usability or design, it is essential. Don’t forget to insert a mandatory box for users to confirm the cookie and privacy policy.

Also Read: Seamless Image Upload Services Into Your App

The post UX/UI: 10 Keys to an Effective User Experience appeared first on ScrollTrendy.