If you are already sure that your emails are reaching your audience’s spam folder or being marked as such (well, you must first check if that is the cause of your poor performance), we are going to give you a hand with a series of tips you can do to be highly visible in the primary inbox and reduce your chances of appearing in the spam box.

Insert a few images or compressed images

Using many images in an email or having them too large can cause the message to take a long time to load, preventing the recipient from seeing the content and sending it directly to spam.

Many email marketing tools automatically compress images without you having to do anything. But if yours doesn’t, you can always turn to external platforms.

In addition, some email providers (such as Microsoft) permanently block images in messages unless the recipient indicates they want emails from that sender to reach their primary inbox.

In short, we are not telling you not to include images, but we are telling you that they are not your email’s protagonists and are always compressed.

Add alt text to images in your emails

Not only do some email providers block images by default, but many users also choose to block them. In addition to affecting your email aesthetically, the user cannot read or even understand the email if you have added calls to action or an important message in the images.

To avoid this, it’s a good idea to add that critical message as alternative text to the images. Even if these are not visible, the text will appear in their place, and no content will be lost.

Includes double opt-in every time someone subscribes to your email

Indeed, more than once, when subscribing to a newsletter, you receive a confirmation email to verify that you have subscribed and are interested. Well, this technique is known as double opt-in.

This has many benefits for a brand, such as ensuring that the person is interested in your messages and that there is little chance of being marked as spam.

Monitor your bounce rates

The bounce rate in email marketing indicates the percentage of emails you have sent that have not reached their destination, either because the destination does not exist, the recipient’s inbox is full, or the recipient has blocked the receipt of your emails, among other things.

The higher the bounce rate, the more likely you will be registered as spam by email servers. So delete the recipients who do not receive your emails from your contact list, and do not send them any more emails.

Do not buy email lists or search for email addresses on websites indiscriminately

Although purchasing email lists is legal, it is not recommended. The recipients of these lists may not be interested in your products or services or even know your brand. What do you think they will do when they receive a message from your company? They will most likely delete it or mark it as spam.

In the same way, searching the internet for emails of specific people yourself to send them a message is also not advisable if you do it en masse. However, it would be a good practice if you do it judiciously and think that the person is likely interested.

In any case, it is always better to encourage your audience to subscribe to your newsletter since this guarantees the person’s interest.

Avoid the following subjects if you do not want to be classified as spam

Before continuing, remember that your emails can be classified as spam by both email servers and users themselves, and both take the email subject into account to classify them. In that sense, emails with the following characteristics are more likely to be marked as spam, so avoid them:

• Capital letters.
• Exclamation marks.
• Include the phrase “not spam.”
• Use words like free, click here, discount, and similar.

Optimize the sending times of your emails

The more participation and interaction an email has, the less likely it is to be marked as spam. Something that works very well to increase engagement is sending the message during the hours your audience usually checks their email inbox.

Some tools allow you to know the hours each contact needs to personalize the sending and adapt it to their time.

Check that everything goes well in a preview of the email before sending it

Emails must adapt to the different devices from which they can be opened and to the other email servers. Otherwise, by not looking good, they increase the chances of users marking them as spam.

To avoid this, ensure before sending it that it adapts perfectly to all users through previews available in your email marketing tool and by sending the email to yourself.

Don’t wait until you have an extensive database to send your first email

Email servers become suspicious when a sender suddenly sends a message to many recipients. On the other hand, if you increase the number organically and gradually, there will be no problem. Therefore, when you have a few or potential clients in your database, start sending emails; don’t wait until you have hundreds.

Add a person’s name in the sender next to your brand name

It has been proven that the chances of opening increase when the sender’s name is included in the proper name. Therefore, we recommend that, along with your brand name, you also include the name of an honest worker in your company that the recipients know. 

Generally, the name of the person in charge of maintaining contact between the company and the client, such as the Account Manager, is usually included.

Include an unsubscribe button in each of your emails

Including an unsubscribe button in every email you send to your recipients, in addition to being a mandatory practice, will help you keep your database clean without you having to make any effort. This will cause people no longer interested in your emails to leave instead of lowering your performance and increasing your chances of being classified as spam.

Ask your subscribers to add you to their whitelist

The anti-spam filters on email servers have become so strict that they can classify an email as spam even if you are interested and have subscribed to their newsletter.

To avoid this, you can encourage subscribers to add you to their directory or whitelist and tell their email platform that they want to receive your emails in their primary inbox.

Check if you are blocked

You may be in the spam folder because your website domain or IP is blocked. You can consult many pages, such as Spamcom or SORBS. If this is your case, try to solve it as soon as possible by contacting your internet provider or the blocklist service in which you are included.

The more words, the better (without going overboard)

Emails that contain 500 words or more are less likely to end up in the spam folder. This is because genuinely spam messages have few words and phrases, so anti-spam filters identify short emails as spam.

Writing very long texts is not highly advisable in email marketing. Therefore, we are not encouraging you to do that. But it is interesting to avoid concise messages.

Keep your database clean

You should periodically review your contact database and eliminate those who do not open your emails or do not interact with them. This will help you improve your email marketing results (since you’re removing people who aren’t interested in your brand) and reduce your chances of being considered spam.

The post Best Practices for Email Marketing Without Any Spam Box Issues appeared first on ScrollTrendy.

Today we tell you everything you need to know about email marketing, what it is, how it works, and how to start an effective strategy so your clients never forget about you.

1. It is important, but what is Email Marketing?

Email marketing is more than sending commercial emails to customers or potential customers who have registered or provided their data and consented to this type of communication. The objectives of this type of email can vary, ranging from sending promotions, offers for members, campaign communication, or exclusive content. However, they all pursue a great common goal: to retain customers.

Customer loyalty is the probability that a customer repeats his purchase in a company or brand as a sign of his satisfaction with the purchase process and communications.

Knowing this, it is easy to understand everything email marketing can bring to a company. Let’s see it!

2. Why implement a mailing strategy in your business?

Sending commercial communications can help you gain visibility, sales, and, most importantly, reputation among your customers or users. But we also give you 5 specific reasons to join this trend:

1. It is economical: Email marketing is one of the cheapest direct communication channels, even being able to do it yourself ( we will tell you how later).
2. It is profitable: Precisely because it is cheap, it is also very profitable. With little investment, you can achieve tremendous results, multiply the flow of purchases and promote the company at the desired times.
3. You can automate and monitor: Email marketing allows you to anticipate events and schedule content. In addition, you will be able to measure the results of each campaign, discover what works and what does not, and redirect your strategy.
4. It is super effective: Keep in mind that with this strategy, you start from the premise that the users who are going to receive your communications are interested in them (they have previously signed up or have provided us with their information), so your messages will have an impact real in your consumers. For example, compared to social networks, email marketing converts 3 times more communication recipients into real customers.
5. It is customizable: You decide what to say and how to say it. You can go one step further and exploit this resource to humanize your company and get closer to users. Remember their birthdays, congratulate them at specific times of the year, or send them exclusive content as a thank you for being there. Use a different strategy with each group of customers based on their relationship with your company.

3. Types of email marketing emails

3.1. Welcome email

The welcome email is an email that is sent when a user registers on a mailing list or provides us with their data, thus confirming the subscription. It is the user’s first contact with our email marketing strategy and is normally used to convert the subscriber into a customer from the first moment. For this reason, they usually include personal offers and promotions, information about products, selections of articles, etc.

The welcome email is a great opportunity to present your brand, its services and products, and its values, explain the next step you want them to take, or call direct action through buttons and shortcuts. The most important thing about the welcome email is to send it quickly, especially so the client can ensure they have registered correctly. Other aspects to consider are, for example, facilitating access to social networks to deepen the relationship.

3.2. Newsletter

The newsletter or bulletin is an ideal mailing list to strengthen customer relationships. It is carried out periodically and includes valuable, educational, and informative content about products or services. If the company has a blog or news portal, the newsletter is a fantastic way to generate a flow of visits to those sections.

3.3. Offer or promotional email

The offer email is perhaps the first to consider when considering an email marketing strategy. However, it is important not to stop there and exploit the rest of the typologies. These offer emails are focused on promoting specific products or services. They are emails that seek conversion and purchase. To do this, they include access to the web, call-to-action buttons, product images, etc.

Normally they are sent to deliver specific promotions, sales, or discounts, but also new launches or to promote certain products.

3.4. Email of satisfaction with the services

Satisfaction emails are sent after the customer has interacted in some way with our products. They can refer to the physical or online purchase process, customer service, or products.

3.5. Automated email

Automated emails are a brilliant way to personalize the strategy with each of your leads or clients. These emails are sent automatically when the user performs a specific action, such as consulting a product, adding articles to favorites, or searching for information.

4. Let’s do it! So you can start your email marketing strategy

There are specific platforms for generating commercial emails that will allow you to create eye-catching emails that resonate with your customers. The best-known platforms are Mailchimp, Sendinblue, Acumbamail, and GetResponse, although there are more. On its web pages, you can easily follow the steps intuitively until you get your final design. 

When choosing which platform to work with, check their plans and consider aspects such as the number of contacts, the number of emails you plan to send, or the language. On its platform, you can easily manage everything, from the design of each email to the contact base, always following the General Data Protection Regulation (EU).

• Contact list
• Personalized design
• Templates
• Subscriber forms
• Contact Management Tools
• Monitoring tools

5. Tips for your email marketing strategy

Finally, before launching into the design and sending of mass emails, remember the following:

5.1. Keep in mind who you are going to send the email to

Think about the desires of your consumers, their tastes, and what they would like to receive from your company. Your emails will arrive along with many others from other companies, work, and friends… Make sure that the content you send them interests them and personalize it, starting with the subject.

5.2. Focus on what you want to convey: less is more

Do not make excessively long emails; limit yourself to counting only one thing in each. Do you want to redirect to a purchase page? Do you want the user to visit your blog? Be clear about the objective of each email.

5.3. Nothing to harass

Making you remember is fine, but without going overboard. An excess of emails can generate disinterest and cause your customers to cancel their subscriptions. Prioritize topics and schedule shipments. Lastly, include the unsubscribe option at the bottom of each email.

5.4. Mobile first

Think about how you consume information yourself and how you check your email. You will realize that you, like the majority, check your inbox from your mobile phone, and that is, the opening rate on smartphones doubles that of the desktop, with an upward trend.

All this highlights the need to adapt content to current consumer trends. The “mobile first” implies designing with a majority consumption of mobile phones in mind.

5.5. Get involved with the client

One of the things that is sometimes overlooked in email strategies is that the conversations must be two-way. It is not enough to send our communications to subscribers but, as companies, we must know how to listen to them. Forget “no reply” and provide alternatives for users to contact you effectively.

6. Go ahead with the mailing!

With this in mind, all remains is to put an eye-catching subject for each email and design it according to your brand, personality, and what you want to communicate. Practice makes perfect, so don’t despair.

The post How to Retain Customers Most Simply With Email Marketing appeared first on ScrollTrendy.

Email marketing primarily helps connect with the app users and increase your revenue. This type of direct marketing allows the users to click on your apps several times wherever needed. So let us see the importance of marketing in mobile app developments programs-

High ROI But Very Much Cost-Effective

Many marketers use emails to raise awareness amongst users in this context. Email marketing doesn’t need any printing costs, advertising costs, or postage fees at the time of your pre-launch, launching time, and post-launch. Instead, you have to send emails by making a list of customers, reaching out to them, and telling them about the pros of your app. This way, you can reach out to thousands of potential customers worldwide. For instance, if you invest $1 for email marketing, you will get $40 equivalent to ROI. to do this, you can also hire email marketers for mobile apps or give the responsibility to Pearl Lemon Leads. They provide professional services for email marketing for mobile apps to assist you.

Global Access

Email marketing has no restrictions; it goes beyond territorial boundaries and gains attention globally. Finely created email marketing campaigns easily reach every corner of the world without incurring any extra cost. It’s the most straightforward way to enrich your mobile app dominance on different app users; this way, you can sustain for a more extended period in this world. You can also dare the content in your circle if you feel it is highly approachable and everyone should your app and help its development. As a result, it will gradually increase the conversion rate of your mobile app.

Procure Immediacy

Email marketing believes in immediacy; it gives immediate results within minutes. For example- a pre-launch mobile app news vast marketing and emails will do the marketing profoundly. To upgrade app download, a launching mail helps to mark how many app users are downloading your app after one second of its launch. Such emails are beneficial for creating an environment of urgency for both the current app users and the new app users. By using email marketing strategies, you can segment the audiences; you can customize the emails that help you know how many unique users have opened the mail.

Conclusion

All these steps will help you to elevate the conversion rates and make your mobile app sustainable for a more extended period. In addition, through email marketing, you can attract new app users by providing them pictures of the apps through emails so that it enriches the curiosity of the app users, and they turn on your emails several times to know more about the app.

The post Reasons For Integrating Email Marketing Into The Mobile Development appeared first on ScrollTrendy.