Currently, the government has the so-called Digital Kit available to SMEs and the self-employed, which are non-refundable grant for those who need to digitize the company. But there are many ways to do it, spending little money. These are some ideas to take your company into the 21st century.

Creating professional social networks is an essential step in digitizing the company

Without social networks today, you are not going anywhere. You are going to make yourself known to them. Which do you need? It depends. If you sell clothes, accessories, and crafts, you will need more visual networks, like Instagram or TikTok. If you sell services and are looking for quick interaction, consider Twitter. Do you prefer more thoughtful reflections on the field in which you have experience? LinkedIn is your way to sell yourself (and even to find a job ). And always, Facebook. Your professional social networks must be strict: professional. Personal opinions should be left out.

Another important thing is how often you should post. Twitter requires daily posting (no less than 2 or 3 tweets daily), while others allow less frequency. Of course, you have to be constant. If you don’t want to spend anything, you should. And suppose you prefer a professional who will also do analytics and guide you on what content to offer. In that case, you can go to an expert in digital marketing or a community manager.

Make yourself a website

All your social networks will be of no use if they do not bring traffic to your website, which is, so to speak, your virtual store. In fact, if you have an online business, it will be, literally. On your website, you can elaborate on your products or services, create a portfolio, etc. And part of your content on social networks should take you, through a link, to someplace on your website where you want to direct your company’s potential customers.

Social networks are free, but a website needs a small investment. Do not worry; it is not wasteful: we are talking about an average of 12 or 15 euros per month. 

Feed a blog

Within the process of digitizing the company, a blog (within the web) to talk about matters concerning your sector is essential. Because? Well, blogs are part of what Google analyzes to index your website. In other words, if we feed our website with constantly updated content, such as a blog, Google will love it, and it will rank your page higher and higher.

Here it is important to consider your business’s keywords to play with them and attract your target audience. And even more important, do not copy the content of others: Google penalizes the pages that do that (i.e., they are lowered).

Create custom ads

Thanks to the Internet, you can sharpen your aim as much as possible. Imagine that you sell children’s sports shoes: your target audience is the parents of those children (because children do not buy). Therefore, you must go to a segment of the population between 35 and 50 years old, residing in large towns (where more parents enroll their children in extracurricular activities), middle class, and so on. In social networks, you can segment to infinity and, what is better, put a cap on what you want to spend on advertising.

Automate the most repetitive tasks

Billing, accounting, customer relationship management, stock… There are countless repetitive tasks that good software can do for you. The idea is the so-called ERP. Countless companies offer it from 0 euros (or with a free trial period). It is best to try it for free until you find the most intuitive one that best suits your needs.

Format

And above all, train yourself to be an entrepreneur who knows how to work with this tool. To digitize the company, the first thing is to digitize oneself. There are countless courses, but you can also learn with tutorials on YouTube. It’s much simpler than it seems!

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The unstoppable digital transformation, significantly boosted in recent years, allows us to reach audiences worldwide. This is a significant advantage that transcends old local and even national barriers but also requires certain efforts.

Is your business visible on the Internet?

The number of users who use the Internet as the primary tool to search for a particular product or service is increasing. This means that ensuring our company has solid online visibility is a differentiating factor that can provide exciting opportunities in the digital environment or condemn a project to failure.

The data is resounding: it is estimated that companies receive up to 2.7 more visits, on average, on sites other than their website. Ensuring that our business is also in these external places will bring visibility and reach, a fundamental task. We speak, of course, and in the first instance, of social networks.

But also from various platforms such as maps and GPS, essential to guide potential clients to our doorstep, as well as business-oriented networks and other types of more specialized directories. As we will see below, it is a question of appearing and of the information being consistent.

An important concept: NAP consistency

In addition to our website and social channels, the information about the project must be present on the platforms most consulted by users. It is also essential that this is correct since otherwise, we would make it challenging to locate, we would harm the positioning, and we could even cause a loss of customer confidence, present and future.

This is where a concept that is as interesting as it is decisive appears, especially for local SEO: NAP consistency. Derived from the acronym in English for name, address and telephone, it refers to the integrity and consistency of the company’s basic contact information.

Although it may seem so, ensuring NAP consistency is complex. First, there may be platforms we do not know about or whose operation we do not master. And also, because changing the telephone number, the address of the premises or the hours in some of them may not depend directly on us but on other users external to the project.

Essential tips to promote an excellent digital presence

Many factors can help build a strong digital presence. A good start would be to design a corporate image that adequately projects the business culture. To communicate, in addition, it would be necessary to reflect on what may be the most appropriate language, which may not be the one we master, but the one that potential customers understand best.

We probably don’t have the knowledge or resources to tackle these tasks. In this case, a simple way to enhance the digital presence of our company is to leave it in the hands of professionals like Orange, selecting it as one of the benefits of the new Love Empresa rates, which present different plans and are adaptable to any project.

This online marketing service will improve and increase the presence and visibility of the business on the Internet, expanding its digital presence on the leading platforms, such as Google, Facebook, Bing, TripAdvisor and Instagram. Guaranteeing the consistency and reliability of the information will grow the business by being visible to a more significant number of clients.

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What Does Brainstorming Mean?

This anglicism derives from the conjunction of two words: brain, which means brain, and storm, which means storm. When discussing brainstorming, reference is made to a tool for developing group work that makes it easier to obtain new ideas about a specific problem. With her, original ideas are generated in a relaxed and relaxed atmosphere.

Quality Factors

For brainstorming to be successful, it is necessary to pay attention both to the composition of the group and to the moderation or direction of the meeting.

Managing the Meeting well is Essential

For this, it is best to have a veteran who can order, prepare, moderate, control and direct the meeting. The person in charge must control and motivate the attendees if the brainstorming is not to fall on deaf ears and be an absolute waste of time.

Group Composition

It is good that people who are linked to other departments of the company join this type of meeting. They will be able to provide solutions to problems that are approached differently. Suppose the experts on the subject participate or are too involved in the objective of the meeting. In that case, they will be counterproductive since the generated ideas will be similar to the patterns they are intended to avoid.

Keys to Organizing a Brainstorming 

If the meeting is to be effective, the following six points should not be overlooked:

Define the Topic or Problem

Although in a brainstorming session, any type of idea is launched without any filter, it is necessary to have a starting point to face and solve a particular problem.

Also Read: What is Marketing Email Automation?

For this reason, it is necessary to establish what the objective of the meeting is, what types of objectives are intended to be covered, which ones must be achieved and others that may be interesting but will have a secondary role.

If there are many primary objectives, it would be best to hold several meetings to address them.

Write Individual Ideas

The moderator of the meeting must ensure that the attendees know the procedure, the rules and the problem. Each of them should have a blank sheet of paper and a pen and write down all the ideas that come to mind without thinking about what others may think or are writing.

Ideas are Organized

Once everyone has written their ideas on their sheets, they must be organized with a certain logic to optimize time and not talk about the same thing several times.

Exhibition of Ideas

After the organization, each attendee must present their ideas without debating, judging or criticizing them. While they are exposed, the ideas that arise from those contributed by their classmates can be noted down and presented later.

Brainstorming

Once all the ideas have been exposed, it is necessary to analyze the viability and eliminate those that do not fit with the objective pursued or are very repetitive.

The group members must vote for the best ones and draw up a list of those considered most suitable, which must not contain more than 33% of the ideas presented. The least voted will be eliminated, and the best-rated will be voted on. If there is no winning idea, it would be necessary to vote again or hold a debate on the remaining ideas until finding the one that best responds to the purpose of the meeting.

A Conclusion or Solution to the Problem is Evaluated

Once the most attractive ideas have been selected, a global solution must be created to facilitate the resolution of the problem. If there is only one more voted idea, it will be decided how to implement it. Still, if there are several, it will be necessary to merge them to find a specific plan.

Also Read: How to Handle Virtual Teams?

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SMEs: Definition

It is the acronym for small and medium-sized companies, accounting for 98% of the total business. We can say that they are the real engine of our country and a significant generator of wealth and employment. When defining, we must consider two factors: the amount of money they bill each year and the number of employees they have.

According to Turnover: A small company has a turnover of equal to or less than 10 million euros per year. On the other hand, a medium-sized company is one whose turnover does not exceed 50 million euros per year. 

According to the Number of Employees: A small company does not have more than 50 workers, while a medium-sized company does not exceed 250 employees. It is also necessary to point out that there is a new business model that is the one that corresponds to companies that have up to 5 workers. In this case, we are talking about microenterprises.

SMEs in Numbers

There are inadequate facilities when undertaking or launching any business activity, and the costs are always too high. However, this does not impede having managed to weave extensive network employment.

In 2021, according to the Ministry of Industry, Tourism, and Trade records, there were 3,361,898 SMEs. Of these, 81.9% carry out their activity in the services sector, and within this, 21% correspond to commerce. 

It should be noted that, in 2020, a disastrous year for the economy due to the pandemic, 321,749 companies began their economic activity, and 366,548 ceased their activity during the same year. That is, there was a more significant number of discharges than discharges.

SME Challenges

In addition to the well-known difficulties encountered by SMEs in our country, we should also note that it is usually more difficult for them to obtain financing, much more so than for a large company, which usually has more alternatives to bank financing. 

Competing with large corporations, which invest millions in all their key areas, is one of the main challenges faced by SMEs. In the same way, competing in terms of production costs is the main obstacle for an SME compared to a large company.

On the contrary, smaller companies make it easier for them to change their business model and adapt to what customers demand. 

Also, the relationship with customers is much closer, and they usually reward you by building loyalty in the relationship. Therefore, SMEs will continue to be the economy’s main engine despite all the difficulties.

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So much so that according to a recent Accenture study, 45% of European companies prioritized going digital in the face of COVID-19. 

Do You Want to Take Advantage of the Benefits of Digitization in Your Company?

Joining the digitization bandwagon helps companies not to close doors and follow market trends and customer demands. In addition, it allows companies to compete at the same Time that technology does not stop advancing. These are some of the benefits of betting on digitization in your company.

1. Reduce Time

All processes are streamlined with the presence of digitization. Digital transformation helps apply business models such as economy of scale, which can increase production in a single cycle while decreasing fixed costs.

In this sense, it is achieved that the distance between the beginning of the cycle until the final product is assembled and sent to its destination is much smaller. 

With the reduction of Time, the number of goods produced can be increased; thus, profits are raised with the same investment of resources as in the past. Robotization and remote monitoring have contributed to this improvement that lasts over time.

2. Greater Use of Human Resources

With digitalization, all mechanical operations work is left in the hands of ever more intelligent machines and robots. This gives the possibility of taking advantage of the company’s talent and human resources to dedicate them to many more analytical tasks. 

In this way, it is possible to generate more value for the company since the staff will focus on thinking about how to give the company greater profitability and business opportunities.

In addition, the retention of talent in the company is favored. All the tasks that are part of a repetitive routine can cause the staff to get bored and think about a change of professional direction that prevents their career from stagnating. 

If this type of task is left in the hands of machines, we will avoid this negative consequence.

3. Improved Efficiency

Big data tools are capable of predicting customer demand. Thanks to them, it will be possible to carry out a much more efficient allocation of resources that will favor the reduction of production times.

Automation and the possibility of storing information in the cloud also free employees from tasks that can carry out autonomously.

4. Cost Reduction

The self-employed or companies with fewer resources must optimize costs. Taking advantage of all digital media allows to reduce stock costs at a logistics level and establish a direct line of contact with all stakeholders.

This also allows for improving all the production processes that a company can have and will directly impact the increase in sales.

5. Greater Flexibility

Digitization can lower the number of visits by consumers to the physical store and promote a more significant commitment to electronic commerce. In this way, the consumer has greater flexibility to make purchases without following a customer service schedule, as was the case in the past.

From then on, the company also has greater flexibility to organize orders and coordinate with the delivery company or its logistics provider, depending on whether they have it integrated.

6. Improve Communications

The digital realm opens the door to new forms of communication. E-mail implies greater immediacy both when transmitting and responding. In addition, digitization opens up other channels such as social networks, collaborative tools, multi-conference platforms, or the sending of newsletters to inform about business news.

These tools make it possible to create new strategies to approach customers and improve brand positioning. Thanks to them, any company can show its products or services to a more significant number of potential customers. 

The marketing and communication departments have entirely changed their structure to adapt to digitization’s new challenges.

7. Enables the Development of New Products or Services

Another benefit of digitization is that it favors the transformation or creation of new products or services. 

For example, a physical store that switches to selling its inventory online will be able to expand its reach and reach many more people. New business opportunities are developed that allow going to new places unattainable only physically.

The benefits of digitization are summed up in a much more efficient production focused on achieving results, reducing costs, and increasing profitability.

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Next, we will discuss some definitions that will guide you in moments of full development and crises. Therefore, continue reading to know how you can and should write the mission and vision of a company.

Mission and Vision of a Company- Definition

Before starting to talk about the steps to design and carry out the mission and vision of a company, it is essential to know the meaning of each concept:

Mission

A company’s mission represents its purpose for existing and its commitment. In theory, it is what defines the role of a company in society; this purpose must be a sustainable element over time. Its objective is to inspire those who determine and plan the company’s direction. 

And, on the other hand, to the collaborators who will dedicate their time and efforts to achieve the established commercial goals.

Based on a well-written mission statement, potential customers will recognize a brand and thus easily associate it with a particular product or service. 

This process of recognition by the target audience is called Brand awareness.

View

The vision of a company is related to its future. What are the permanent objectives of the company? Where do you want to go? You could say that an organization’s vision is a light or beacon. A guide that represents the focus where all resources and efforts are invested.

In general, those responsible for the dynamics to develop the mission and vision of an organization are its directors or founders. In short, those who envision a course and know how far they want to go. should note that to write the mission and vision of a company, it is essential to think about the social, financial, human, and cultural aspects, among others.

Why Are They So Important?

The statements outlined in a company’s mission and vision create a common ground. For this to happen, employees must understand the mission and vision at all times. 

Even starting from the basis that the premise of ‘think big’ is appropriate when formulating these statements. In short, the goal should be or appear to be attainable because this is the only possible way to motivate the company’s workforce and demand the joint realization of the plan.

Differences Between Mission and Vision

First of all, a company’s mission represents what its fixed and central purpose is. In other words, it reveals why such a company exists in the market. 

Therefore, it will permanently be anchored in the present and rarely be modified. Its objective is to unite people around a familiar feeling, both customers and employees.

On the other hand, a company’s vision represents its stated goals and aspirations. Its general purpose is to guide strategic decisions. 

As we already mentioned, it is something with a future vision, that is, focused on the effects that today’s actions can generate in a few months, years, or decades. And, of course, can change it according to the needs of the organization.

How do you Elaborate on the Mission and Vision of a Company?

Having all the knowledge of these concepts, it is time to learn how to carry out a business mission and vision. Follow the step by step below to create your best phrases:

Define and Establish the Values ​​of your Company

Describe and explain what motivated you to create your company, services, and products. This step is explicitly part of the quest.

Describe and explain how you envision your company’s future and what are the objectives and goals you want to achieve. This step is explicitly part of the vision.

• Ask for the opinion of your trusted people.
• Please share with your customers, employees, and suppliers and listen carefully to what they say.
• Design, structure, and elaborate the mission and vision of your company so that you and your employees are focused on the company’s goals. 
• Having these well-defined concepts will allow you to have a much stronger and more defined business image.

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